Miva Merchant is an E-Commerce platform based in San Diego, CA. While its roots go back to the mid-90s. Rick Wilson (CEO) is a part of the original visionary team that has successfully piloted Miva for over 20 years. The Miva platform was an easy-to-use, template and plugin-based system that enabled savvy coders to build and sell their creations. The robust community of developers made it easy for customers and web developers to cultivate feature-rich, beautiful layouts at a reasonable cost.

The new layout for NightOptics.com went live in March of 2011 after 5 months in redevelopment. The project was a substantial undertaking, which began with repairing errors created by developers unfamiliar with the Miva platform. The fresh, professional looking layout brought loads of new traffic and over 800% online sales growth to the brand after launch. NightOptics.com was redesigned in 2014 following a major rebrand for Night Optics USA and the launch of Miva Merchants new backend. The updates to the Miva platform brought modernity to the platform, and with the availability of a professional-looking bootstrap web layouts, beautiful new E-Commerce sites could be built with almost no web design experience.

I was fortunate to work with Miva Merchant early in their platform’s development. I credit the hands-on attention that I received for the success in my work on this project. The open line of communication with Rick and his team was also what helped put the completed NightOptics.com site in the crosshairs for a feature on the Miva site. With hundreds of thousands of active accounts, it meant a lot to be recognized for a job well done.

Read the full write up here: https://blog.miva.com/store-spotlight-night-optics-usa
Sign up for Miva Merchant Services: https://www.miva.com/schedule-demo-admin
_{Note: This is not an advertisement or endorsement of Miva Merchant products and/or services.}
^{Originally Post: 6/3/2011 | Updated: 2/13/2025}