CASE STUDIES
In this section, it’s important to highlight specific aspects of my technical marketing and creative expertise. Case Studies allow me to tell you stories about companies I’ve worked with, the project scope, challenges, and solutions that brought about successful outcomes or failures for my clients and former employers. The criteria for a case study are only that there be a documented journey and an outcome.
Case Study: Clutch Masters | Ad Campaign
Clutch Masters Industries, Inc. (henceforth CMI) opened in 1976 as a clutch rebuilder but became an industry leader with a mission to manufacture high-performance automotive… Continue reading→
Case Study: Night Optics USA | Website
In 2003, with fast-growing competition in the electro-optics industry, R&R changed its name to Night Optics USA (henceforth Night Optics). Night Optics enjoyed years of… Continue reading→
Case Study: Assault Industries | Website
Assault Industries is a brand dedicated to the UTV Off-Road enthusiast lifestyle. UTVs, for those who don’t know, are rear-engined buggy-like motor vehicles that come… Continue reading→