OPTIONWIDE FINANCIAL CORPORATION

Irvine, California | Director of Marketing | 4/2022 - 1/2025

• Marketing leadership for wholesale (B2B) and retail (B2C) business units
• Implemented multiple Google and Bing PPC campaigns that produced 350-500 mortgage leads monthly within budget
• Grew monthly retail loan originations by over 80% from leads in a downmarket
• Ran highly effective email marketing campaigns that reached 1.2-3 million monthly with an average response rate of 6%
• Worked with CTO, developers, and front-end designer to refine general appearance and functionality (UX/UI) for internal business applications and SAAS white-labeling for outside clientele

ROSODIGITAL

Orange County, California | President and CEO | 9/2003 - Present

I started Rosodigital in 2003 as a freelance venture to build experience in design, creative development, and marketing. My business philosophy was always to not come off as a freelancer and to provide honest, straightforward consultation to my clientele. I have learned many things through the years and built long-standing relationships with clients and vendors. Some of the services that I offer are:

• Consulting across a broad spectrum of industries (Business strategy and marketing)
• Data Analysis and Reporting
• Planning and Budgets
• Entrepreneurship / Start-Ups
• Branding (Identity development, awareness, rebranding)
• Copywriting
• Email Marketing
• Design (Web, digital, print media)
• E-Commerce (Platforms: Shopify, WooCommerce, Magento, MIVA, Amazon, Walmart, eBay)
• Video Production and Editing
• Photography (Models, products, etc.)
• Print (Small and large scale projects)
• Advertising and media buying (Print and digital)
• Pay-Per-Click / PPC (Google, Bing, All social platforms, eBay, Amazon)
• Product Development, Planning, and Logistics
• Project Management
• Team Leadership

ARRIVAL HOME LOANS

Novato, California | Marketing Consultant (Contract / Rosodigital) | 12/2023 - 1/2025

• Contracted consultant via Rosodigital, Inc.
• Work closely with the executive team to relaunch a new corporate identity and online presence (website) for 2 business units
• Implemented bi-monthly warm and cold-list email marketing campaigns
• Source and establish partnerships with 3rd party service providers (E-mail management)
• Interface with inside and outside sales teams to develop marketing collateral tailored to loan production pipeline growth (Flyers & presentation templates)
• Strategize and develop B2B-focused digital advertising campaigns targeting over 250K+ industry professionals nationwide (LinkedIn Ads)

ASSAULT INDUSTRIES

Garden Grove, California | Director of Marketing | 3/2016 - 3/2022

• Achieved 7-figure E-Commerce sales growth, exponentially increasing revenue by over 1400% in less than 4 years
• Collaborated with inside sales to drive 30% overall sales growth annually for 6 years
• Successfully integrated the Amazon and Walmart.com sales channels, resulting in 6-figure annual sales growth
• Implemented an email marketing cadence that consistently generated $5k to $50k in sales per email from a 12,000-subscriber list
• Executed a successful social media strategy with follower/subscriber growth of 1500% on YouTube, 520% on Instagram, and 400% on Facebook
• Product placements and features for film and TV

NIGHT OPTICS USA | BUSHNELL | VISTA OUTDOOR

Huntington Beach, California | Director of Marketing / Business Unit Manager | 10/2010 - 11/2016

• Performed duties as Director of Marketing and Business Unit Manager leading a team of 12 across multiple departments
• Led the company to best sales year since acquisition with 8-figure sales results
• Developed and executed a full rebrand in 2014
• Won and executed a $8.7MM international government supply contract with Jordan in 2015
• Implemented a successful E-Commerce strategy that grew online sales by 800%
• Introduced a new big-box retail marketing strategy with high-quality printed packaging, UPCs, and in-store display collateral
• Product placement: 22 Jump Street, Hawaii 5-0 Series, Keeping Up with The Kardashians, and I am Cait + Mundo FOX LA local news station technology segment

E-MERICAN LENDING | EVERTRUST HOME LOANS | OPTIFI LENDING | VANTAGE LENDING

Costa Mesa, California | Marketing and Technology Manager | 1/2004 - 1/2008

• Designed and implemented the entire office network and computer
• Created brand ID, multilingual website (English, Spanish, Vietnamese), and marketing collateral
• Rebrand to Evertrust Home Loans
• Rebrand to Optifi Lending
• Post Merger Rebrand to Vantage Lending
• Direct Mail
• Email Marketing

UNITED STATES AIR FORCE (Civilian Contractor)

Pope AFB, North Carolina | Web Developer // Creative Development | 11/2002 - 11/2003

• Webmaster - Maintain web properties for 43rd Services group. (Secret level security clearance obtained)
• Design collateral marketing materials for print and digital publications
• Design pages and covers for monthly publication (Gryphon Gazette)
• Create prepress layout and files for delivery to the printer
• Print fliers and brochures for base services companies
• Work with base services companies to create marketing materials to engage and entertain civilian dependents living on base
• Photography
• Base events planning and execution

CLUTCH MASTERS

Rialto, California | Marketing Specialist | 1999 - 2000

• Top 5 high performance clutch manufacturers in the USA
• Developed marketing strategies to build brand awareness and reinforce consumer confidence in product quality and performance.
• Devised an ad campaign which included a clutch kit mounted to bench-testing equipment to demonstrate its strength
• Worldwide Ad placements in motorsports publications
• Events planning/Booth development for SEMA, PRI, Races, and other industry events
• Managed high profile racing sponsorships

Quick Read: Clutch Masters Case Study