Assault Industries: This is the Life Ad Campaign

Client : Asssault Industries

Date : 2022

Online : https://assaultind.com

A major part of Assault Industries’ success was related to the addictive sense of freedom felt in the off-road/outdoor lifestyle. The “This is the Life!” ad campaign reinforced imagery that was meant to evoke the emotions of enthusiasts. The vehicles were always heavily modified with Assault Industries products and encouraged viewers to engage on social media.